Creative Web Designing
Professional Website Design Company
Our We obtain better design when we understand our medium. Yet even at this late cultural hour, many people don’t understand web design. Among them can be found some of our most distinguished business and cultural leaders, including a few who possess a profound grasp of design except as it relates to the web. Some who don’t understand web design nevertheless have the job of creating websites or supervising web designers and developers. Others who don’t understand web design are nevertheless professional charged with evaluating it on behalf of the rest of us. Those who understand the least make the most noise. They are the ones leading charges, slamming doors, and throwing money at all the wrong people and things. If we want better sites, better work, and better-informed clients, the need to educate begins with us.
YOUR WEB DESIGN IS BRAND IDENTITY
Branding is more than just a business buzzword. It has become the crux of selling in the new economy. If the old marketing mantra was,” Nothing happens until somebody sells something,” the new philosophy could be” Nothing happens until somebody brands something. In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.
As a result, customers will think of your business first when they think of your product category. For example, when you think of tissues, more likely than not, you think of the Kleenex brand. And when you’re looking for tape to wrap a present, Scotch is the brand that springs to mind. Likewise, when your child wants a hamburger, he will often say he wants to go to McDonald’s. The reason behind these strong brand-product associations is that these companies have built rock solid brand identities.